I’m James, and 👁️ ❤️️ DesignOps.


I’m a DesignOps leader with over 15 years of experience in tech, focused on developing strategic programs, systems, and teams that increase design’s impact. An enthusiastic optimist that believes in leading change through listening, inspiring, and serving others.

In 2017, I founded Shopify’s DesignOps practice with support from the company’s Chief Design Officer. Drawing upon my deep knowledge of design processes, methods, and craft, I worked closely with cross-functional teams and leadership to develop scalable, adaptable solutions for persisting operational and organizational challenges as the design team grew from 70 to 600+ during Shopify’s post-IPO hyper-growth stage.

Prior to joining Shopify, I served in numerous design and design leadership roles, whether working at the forefront of the mobile commerce movement or launching some of the first-ever fully responsive websites for public agencies.

Outside of work, you can find me teaching my two kids to snowboard and skateboard, exploring the mountains on my electric dirt bike, optimizing our family’s home life by tinkering with home control systems, or entertaining my curiosity by exploring how things work.

Looking forward to connecting with you!